Background and Goals

Summarize the core business problem and its impact on customers in a few concise sentences to clearly highlight why addressing it is essential.

Who It’s For

Clearly define the specific target users for the feature, focusing on their demographics, behaviors, and motivations to align teams and measure success effectively.

Scenarios and Research

Include 2–3 detailed, real-life user scenarios that highlight the core problem, ensuring the product solution addresses diverse user contexts and guides teams toward meaningful outcomes.

Success Metrics

Clearly define the expected business, customer, and technical outcomes of the feature to ensure it directly drives traction or revenue growth.

Business

Customer

Technical

Approach

Detail the solution by outlining the user experience, system architecture, and technical approach to clearly explain how the feature will be built and function effectively.

User Experience

Architecture

Technical Spec

Stories, Release Plan & Prioritization

Provide a prioritized table of high-level functionality with story descriptions, time estimates, and release priorities to align the team on what will be included in the feature.