For a completed example, see Starlink Product Strategy One Pager.

Vision

• What future state are we trying to create?
• How does the world change for our customer?
• What will the customer actually put their hands on?

Big Problem

• What need does this vision address?
• How is the problem currently underserved?
• Why is solving it important to the customer?

Our Approach

• What are the key benefits of our product?
• How is it differentiated?
• Why will we be superior?
• What is our unique opinion about how to solve the problem?

Audience

• Who has the problem we’re solving for most acutely?
• What behavioral or demographic attributes describe?
• What market niche are they in?
• What unique circumstances are they struggling with?

Outreach

• What methods will we use to get in touch with our future customers?
• What distribution and partnership channels might we employ?
• By what mechanism will we sell?

Measuring Success

• How many customers do we need?
• What revenue will validate our approach?
• What sort of product usage traction do we need?
• What guardrail metrics should we protect?
• What distribution and partnership channels might we employ?

Obstacles to Conquer

• What are the largest obstacles to achieving these business outcomes?
• What are the largest obstacles to achieving these product outcomes?

Customer Success

• How will customers interface with us?
• What will happen when there is a serious or urgent issue?
• How will customer gain knowledge about our product?